BLOCK 01: INTERNATIONAL COMMUNICATION
- Implement a digital communication strategy
- Develop a brand strategy
- Manage an international crisis situation
- Manage the media plan of its web communication strategy
BLOCK 02: INTERNATIONAL EVENTS
- Manage a company's event communication
- Manage relations with the press and the media
- Promote a brand on the Internet
- Organize a press conference
BLOCK 03: INTERNATIONAL MARKETING
- Create a storytelling argument in a marketing context
- Identify market developments and conduct a prospective market study
- Analyze consumer behavior in the context of e-Commerce
- Develop an international marketing strategy
BLOCK 04: INTERCULTURAL MANAGEMENT
- Adapt to an intercultural situation
- Manage an internationalization process
- Understand international management
- Analyze influential speeches and speeches of destabilization through information
BLOCK 05: ENTREPRENEURSHIP
- Build a business plan for a solidarity organization
BLOCK 06: EXPERIENCE FEEDBACK
- Go on a professional end-of-studies mission in France or abroad in a company or a communication agency
- Carry out a professional internship abroad in a company or communication agency
- Write a thesis on the current situation and future prospects
- Write a professional internship report